QVC told them to expect about 2,300 orders, according to Baxter. Baxter said he anticipates those benefits will appeal to QVC customers.
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The Jenny Lee brand emphasizes sustainable ingredients and all of their swirl breads are non-GMO. We just want that feel-good comfort for somebody while they’re eating our products,” he said. “Our focus has been on producing quality goods. “I’m really excited that we can shoot from our actual bakery.”īaker said he hopes to emphasize the quality and tradition the brand upholds during his QVC appearance. “People will be able to see into the bakery and see employees working behind us,” he said. But Baker said he’s happy with the alternative, which is going live from the bakery itself via Skype. The ongoing covid-19 pandemic foiled plans of traveling to a QVC studio for the feature. “With this QVC airing, I think it’ll open us up to the rest of the country.” “QVC’s audience is obviously very big, so we are ultimately hoping for brand awareness,” Baxter said. With a feature on QVC, Baxter said, the bakery hopes to continue its growth. “The Baker family has been a Pittsburgh institution since 1875, so 5 Generation Bakers is a literal term,” Baxter said, adding that the Jenny Lee brand name dates to 1917. I’m looking to confirm that with the response we get from a national audience,” he said.īaker is the fifth generation of his family to run the business, which has grown from a bakery that started in Pittsburgh to a brand that is now sold throughout the East Coast and as far west as Wisconsin. “It just goes back to the mission I created for my company – to be the world’s best cinnamon swirl bread baker. “It’s something we’ve wanted to do for a long time and to finally have a partnership commencing this afternoon - we’re really excited about it.”įor Baker, earning positive reviews from QVC’s national audience would be part of his long-term dreams for the company. “QVC has always meant quality and convenience,” Baker said. Shipping is included in the cost, Baxter said, but there is a small handling fee.īeing featured on QVC is an exciting moment for 5 Generation Bakers and Jenny Lee, said owner Scott Baker. Customers will receive three loaves of the classic cinnamon flavor, along with their choice of three loaves of cinnamon raisin, cinnamon chocolate chip or cinnamon pumpkin walnut. The QVC promotion will offer six loaves of bread for $39.95. The QVC feature will showcase four flavors of Jenny Lee’s staple swirl bread, according to Cody Baxter, director of marketing. It does not store any personal data.Jenny Lee, a McKees Rocks brand owned by 5 Generation Bakers, will be featured on QVC at 3 p.m. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
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